Trends
and products become routine companions. The Shift · Why Now Beauty is moving from reactive correction to proactive optimization. Personal care doesn’t stand on its own anymore; we see a shift towards health as beauty. An Aesthetic Stack built of a bigger system shaped [...]
The global population is becoming increasingly more aware of the effect of greenhouse gases, and moreover the sources of these gases. In an overall stance to become more environmentally conscience through responsible consumption, consumers are looking at producers to improve what is available to them. As beauty products are mostly daily use, there is [...]
In an era when consumers crave both sophistication and comfort, Pantone's Color of the Year 2025, Mocha Mousse (PANTONE 17-1230), emerges as a masterful blend of warmth and texture. This rich brown shade represents more than just a color trend—it embodies the intersection of sensorial pleasure and scientific innovation in cosmetic formulation. Following a [...]
Adding Color to a Dewy Skin Routine Line, is Stunningly Simple! As a base, try sticking with only a concealer or dewy compact. Look into this Even Radiance Cream for light coverage Beyond that: choose either contour, highlight, or blush. Only one! For lips, it's not gloss. It glows. Finish [...]
For those with thinner, less dense and straight strands the focus is on keeping the hair appearing healthy by reducing oil, preventing weigh-down, and reveal a luxurious shine. There is a strong focus on scalp health here as flaking or scalp issues are more easily seen on such shiny, dark, thin hair. Consider light [...]
According to the Pew Research Center, the U.S. Asian population grew 72% between 2000 and 2015 (from 11.9 million to 20.4 million), the fastest growth rate of any major racial or ethnic group. The largest groups are of Chinese, Indian and Filipino origin. Often this statistic is usually thought of as the AAPI (Asian [...]
The scalp like any part of the skin is subject to dryness, scaling, itching, acne, and irritation from heat, friction from combing, or product application. The scalp deserves its own tender loving care. Start with Making the Scalp happy! Reduce irritation with the following: Phytosoothe Sanicapyl [...]
There is a pride that is being reinvigorated for those who welcome back a natural curly style. Here we will focus on those with curly hair types, ethnicities and nationalities including but not limited to Hispanic, Pacific Islander, and African Ancestry. What makes it more difficult to formulate and market to an ever-diversifying population [...]
From a beautiful glass skin ("Chok Chok") look to lustrous eye makeup, Korean Beauty continues to be all the rage in the industry. It has impacted the way that we view our skincare and makeup routines & products. A beauty routine with multiple steps, the objective of K-Beauty (Korean Beauty) is to get radiant, [...]
Let's Face it. In the age of "to see or be seen" Social Media has people everywhere scrolling, zooming and scrutinizing every aspect of a picture perfect existence. The focus is shifting however to presenting an authentic self, and to accept the skin you are in. This movement is a key sentiment for Gen-Z, [...]
