Color Cosmetics

Viva Magenta! In December, we eagerly await the announcement of the Pantone Color of the Year. This influences many brands and certainly is used as inspiration for new products.  Last year, Pantone opted for Very Peri: an intriguing bluish purple, composed of a mix of blue with touches of red. This year, the [...]

  Color affects and reflects our emotions more than we tend to think. Playing with color in cosmetic applications gives the consumer a daily blank canvas to create, and affirm, an image that is their own. The colors for the upcoming seasons evoke inclusivity, profound thought, aspiration, and celebration. They include ethereal and earthy tones [...]