Trends
Fun Formats Post-pandemic, beauty needs have shifted to a place where consumers are looking for experiences that bring fun and joy back into their lives. Nostalgia resonates strongly in this category as it brings that fun, as well as comfort and escapism from overstimulation, crises and responsibilities in [...]
Click on the button below to jump directly to the station with the prototypes youd like to explore more: You da balm Regrain Zen My main squeeze Seariously jelly Different yolks You da balm Where blur meets control while still remaining soft, give [...]
Juicy Drama Tinted Lip Oil This easily spreadable, cushiony, non-sticky formula contains ingredients such as hyaluronic acid to retain moisture in the lips, while giving gradual and sustained volumizing. Learn More Now Shimmering Sunscreen Stick This dewy shimmer stick delivers a moisturizing and slight bronzing effect with depths of dimension [...]
Color Color cosmetics are constantly changing and advancing within the beauty industry, adapting to shifts in popular shades and embracing multifunctional applications. Staying attuned to industry trends we were inspired by skinification, wherein skincare-inspired ingredients are increasingly incorporated into non-traditional beauty products, such as color cosmetics, which streamlines [...]
There has long been a preoccupation with aging as it forces people to think about and ponder time. In Western cultures, the fascination with youth was tied to attractiveness and desirability that was perpetuated by media. This evolved into an unobtainable beauty standard that has been continuously modified to remove age and flaws, leaving [...]
There has long been a preoccupation with aging as it forces people to think about and ponder time. In Western cultures, the fascination with youth was tied to attractiveness and desirability that was perpetuated by media. This evolved into an unobtainable beauty standard that has been continuously modified to remove age and flaws, leaving [...]
