Trends
For those with thinner, less dense and straight strands the focus is on keeping the hair appearing healthy by reducing oil, preventing weigh-down, and reveal a luxurious shine. There is a strong focus on scalp health here as flaking or scalp issues are more easily seen on such shiny, dark, thin hair. Consider light [...]
According to the Pew Research Center, the U.S. Asian population grew 72% between 2000 and 2015 (from 11.9 million to 20.4 million), the fastest growth rate of any major racial or ethnic group. The largest groups are of Chinese, Indian and Filipino origin. Often this statistic is usually thought of as the AAPI (Asian [...]
The scalp like any part of the skin is subject to dryness, scaling, itching, acne, and irritation from heat, friction from combing, or product application. The scalp deserves its own tender loving care. Start with Making the Scalp happy! Reduce irritation with the following: Phytosoothe Sanicapyl [...]
There is a pride that is being reinvigorated for those who welcome back a natural curly style. Here we will focus on those with curly hair types, ethnicities and nationalities including but not limited to Hispanic, Pacific Islander, and African Ancestry. What makes it more difficult to formulate and market to an ever-diversifying population [...]
Dry Shampoos continue to crash the daily shampoo-and-repeat party. Dry shampoos' slow rise to fame is attributed to an adjustment in their marketing message. Starting in 2006, dry shampoos focused on ease of use and UV protection. Now they are positioned as time savers, styling aids and tout free-from claims. Don't expect this [...]
Korean Beauty has grown 300% in the US over the last 2 years, with 63% of consumers being of Caucasian demographic. This number alone speaks for the power of Asian influences in the American market, which have driven trends and new product development in key applications such as BB creams, CC creams, face and [...]
Inclusion feels like a simple principal, we are taught in fact at an early age, but somewhere along the line people tend to move from acceptance to indifference. With America’s ever-changing demographics and self-expression, the landscape of personal care is quickly changing and with greater reason more personal than ever. The discussion around Inclusionary beauty [...]
The US is known as a melting pot for very important and increasingly stronger reasons. People of mixed backgrounds and what has historically been known as minority groups, will soon become the majority of the population in the US. In fact, combined, ethnic groups already account for one-third of the population and the Census [...]
Who Says Shampoo Can't Rock? Shampoo bars (aka Solid Shampoo) that help to reduce waste and water usage, and offer a new hair cleansing experience are starting to raise consumer interest. We have what you need to create exciting shampoo bar products, let's start here: WOW Visual Appeal: Piece of Nature Responsibly sourced [...]
