Trends
What is collagen banking? Think of collagen banking as a savings account for your skin. By protecting and supporting collagen production in your 20s and beyond, consumers can help slow collagen decline and maintain skin's firmness and vitality. As part of the broader slow-aging movement, collagen banking reflects a growing [...]
Gen Alpha is shifting beauty from anti-aging to healthy skin, self-expression, safety, and digital influence, creating strong opportunities in barrier repair, SPF, microbiome care, and educational skincare. Gen Alpha (born between 2010 to 2025) is the first generation to grow up entirely in a digital world, surrounded by smartphones, social media, [...]
SPF steps into skincare? Summer 2026 marks a turning point: SPF has fully evolved into skincare. As consumers focus on longevity and healthy aging, daily sun protection has become one of the most important steps in their routine, and they expect it to do more than block UV. Tinted sunscreens [...]
What's happening? On June 9, 2026, the FDA added bemotizinol (BEMT) to the list of permitted sunscreen active ingredients. BEMT is now the first UV filter added to the OTC sunscreen monograph in 25+ years, making it a major win for SPF innovation in the United States. It will [...]
What is K-Beauty? K-Beauty, or Korean Beauty, is a skincare philosophy and product category originating from South Korea that focuses on achieving healthy, glowing skin through consistent care, hydration, gentle exfoliation, and innovative formulations. Known for pioneering trends in textures, ingredients, and skincare routines, K-Beauty has influenced the global [...]
What is hair miniaturization? Hair miniaturization is a gradual process where healthy, thick hair follicles begin producing finer, shorter, and less pigmented strands over time. Instead of growing full, terminal hairs, the follicle shrinks and cycles faster, resulting in hair that looks softer, lighter, and less dense. For many people, this [...]
Longevity is the key buzzword this year! Why is it so important? Longevity refers to the length of a person’s life, but in modern science, it increasingly focuses on healthspan—the years lived in good health, with physical, cognitive, and emotional function preserved. Rather than simply extending life, longevity research aims to [...]
Peptides have become one of the most talked‑about categories in beauty due to their scientific credibility, versatility, and visible results. Across 2025–2026, industry reports and dermatologists consistently highlight peptides as high‑performance actives driving major innovation in both skincare and haircare. Why are Peptides so buzzworthy? Peptides are [...]
Lips stole the spotlight in 2025! Lip products kept the make-up momentum alive, driving the category forward when it could have stalled. Thanks to their standout performance, makeup posted steady gains in the first nine months of the year—up 3% in prestige and 1% in mass, according to Circana. Lip care is an essential [...]
