Trends
Laurie Pressman, Vice President of Pantone Color Institute describes color in a very visionary way. Color serves as a powerful conduit for symbolism and emotion throughout history. It intricately weaves together diverse creative, cultural, and social influences, offering a colorful tapestry that reflects the essence of any given year. This year marks [...]
In an era when consumers crave both sophistication and comfort, Pantone's Color of the Year 2025, Mocha Mousse (PANTONE 17-1230), emerges as a masterful blend of warmth and texture. This rich brown shade represents more than just a color trend—it embodies the intersection of sensorial pleasure and scientific innovation in cosmetic formulation. Following a [...]
Experience "Intuitive Nature" Beauty is ever changing, driven by movements of sustainability, inclusivity and wellness. The spotlight of mental health and self-care sets the stage for products and campaigns that celebrate oneself and encourage a lifestyle that is positive for both self and others. “Intuitive Nature” celebrates the connection and trust to oneself, which [...]
Given that there is no “one size fits all” language when it comes to talking about race, there is no one color fits all when talking about cosmetics. During the last US Census, the percentage of people who reported multiple races changed drastically from only 9 million people in 2010, jumping to 33.8 million [...]
Color (noun) : a phenomenon of light (such as red, brown, pink, or gray) or visual perception that enables one to differentiate otherwise identical objects. (Merriam-Webster Dictionary) From the neon pink eyeshadow that we are intrigued to buy, to picking a vacation destination with bright blue waters, colors have a way of capturing our [...]
Inspired by the richness of the jungle, the luscious ecosystem thrives because of the abundant variety of species that call it home. Biodiversity has a strong impact in nature, and diversity has a strong impact in society, breeding innovation and creativity for prosperous future. Rooted, Spring/Summer 2024, harnesses the power of diversity and delights [...]
Did You Know: Azelis Care has all the pigments you would need for your color cosmetic formulations with our extensive pigment portfolio by Sun Chemical? Sun Chemical develops a wide range of pigments and color materials for various industries including cosmetics. They continuously work to develop sustainable solutions that exceed customer expectations and better [...]
Korean Beauty has grown 300% in the US over the last 2 years, with 63% of consumers being of Caucasian demographic. This number alone speaks for the power of Asian influences in the American market, which have driven trends and new product development in key applications such as BB creams, CC creams, face and [...]
The U.S. has diversified faster than what the Census Bureau had predicted by 2020, nearly 4 of every 10 Americans identify with a race or ethnic group other than white and the youth (those falling under adult age of 18 years) being the most diverse of the entire population. With this growth leaves a [...]
Priorities have been shifted as we reshape our 'new normal' routines, and we re-evaluate our personal choices to change the narrative of our lives. As a symbol of new beginnings, water has the power to bring us into a new chapter of life, providing a fresh start and washing away the burden of the [...]
