Trends
Demands: Gentle & Effective, Safe With consumers looking to make a shift towards more natural formulations that are effective and safe, we see a prioritization of claims around sensitivity and naturality, driven by increased awareness of health and environmental issues. Although before the pandemic we saw a trend toward free-from claims, the expectation has [...]
Given that there is no “one size fits all” language when it comes to talking about race, there is no one color fits all when talking about cosmetics. During the last US Census, the percentage of people who reported multiple races changed drastically from only 9 million people in 2010, jumping to 33.8 million [...]
"Red Carpet Worthy Ingredients" It is time to close out another fantastic year, and only natural that you may start seeing posts on the internet about “Best of” or “Top 10” lists. Hollywood will be awarding its top talent very soon, and the stars will be looking their best as they walk the famous [...]
There are shifts happening across the personal care market and the application of antiperspirants and deodorants especially is not immune to these shifts. From more inclusive positioning and safer ingredients lists to special purpose and novel formats, now is the time to get moving on innovating. US Deodorants are dominated by sticks and [...]
One of the ways to add sustainability to your brand story is through: Natural Ingredient Sourcing Not only are consumers paying attention to what is safe for them to use, but also what is safe for the environment relative to mitigating depletion of resources. This is the reason for the increased importance of sustainable [...]
Ethical practices are among the top concerns for today's beauty consumers. Show your support through: Socioeconomic Partnerships Just as in depleting the resources of the earth as a whole, we have come to realize that when we remove these ingredients from communities, we not only deplete the resources but often the economic opportunities of [...]
SUSTAIN-A-BEAUTY: Sustainably Beautiful Hair & Skin Care Concept Our SUSTAIN-A-BEAUTY concept includes the following hair and skin care formulations that focus on sustainable ingredients and formulation types. Face & Body Foaming Polish Powder Hydrating Water Cream The Ultimate Overnight Face Mask Dry Shampoo Paste MultiReflectionsTM Leave-In Gel Conditioner Hair [...]
Microbead-Free Waters Act Law In 2016, the Microbead-Free Waters Act of 2015 was signed into US law. The act prohibits the manufacture and introduction to the market of rinse-off cosmetics containing plastic microbeads. The intention is to phase out the manufacture of such products by 1 July 2017 with sales stopped by 1 July [...]
As each person is unique, so is what is important to them, especially in regards to the environmental impact of the consumer goods they purchase. Consumers are seeking full transparency from beauty companies on their sourcing methods, production, ingredients, and overall sustainability practices. As 47% feel the most important in purchasing a product is [...]
Connect with consumers on both a cost and eco-conscious level with Energy Consumption Products that allow for saving of energy are advantageous both environmentally and economically for yourself and your consumer, and as consumers are looking for ways to conserve the planet's resources and reducing energy waste, make this part of your story through [...]
