Trends
Looking at the glistening sand through fresh, clear water. The sun creates beautiful copper & bronze sparkle effects that are subtly diffused by the ocean ripples, inspiring sumptuous textural aspects. Beach styling looks exude an elegant, nonchalant elegance The newest launch from BASF’s Color & Effects group are the Reflecks™ Dimensions Brilliant Bronze & [...]
By Linda Sedlewicz, schülke Today's consumer wants it all. They want products that are close to nature, equating natural to safe and gentle. They also want products that provide a noticeable benefit, providing all of the function that modern science can offer. It is the job of the personal care products formulator to find [...]
Alkyl polyglucoside (APG®) surfactants are a unique class of non-ionic surfactants formulated with 100% natural, renewable, glucose obtained from corn and fatty alcohols derived from palm kernel oil or coconut oil.. They boast first-rate environmental and skin compatibility profiles, creating a perfect synergy of mildness, foaming performance, and effective cleansing. They have excellent foaming [...]
Demands: Gentle & Effective, Safe With consumers looking to make a shift towards more natural formulations that are effective and safe, we see a prioritization of claims around sensitivity and naturality, driven by increased awareness of health and environmental issues. Although before the pandemic we saw a trend toward free-from claims, the expectation has [...]
Color (noun) : a phenomenon of light (such as red, brown, pink, or gray) or visual perception that enables one to differentiate otherwise identical objects. (Merriam-Webster Dictionary) From the neon pink eyeshadow that we are intrigued to buy, to picking a vacation destination with bright blue waters, colors have a way of capturing our [...]
The global population is becoming increasingly more aware of the effect of greenhouse gases, and moreover the sources of these gases. In an overall stance to become more environmentally conscience through responsible consumption, consumers are looking at producers to improve what is available to them. As beauty products are mostly daily use, there is [...]
To wait or not to wait is the question for those ingredients that are made internationally and require time to arrive. Fortunately, the ease of purchasing local produced materials means quicker delivery of benefit packed active ingredients straight to your bench and ready to formulate products that meet top consumer trends. The convenience of [...]
